BELLSYSTEM24 Launches Business Process Transformation (BPX) Support Service to Aid Companies in Cost Optimization and AI ImplementationSupport from conception to implementation through performance-based consulting and AI implementation to address worsening personnel shortages, soaring costs, and delays in AI adoption
BELLSYSTEM24, Inc. (headquartered in Minato-ku, Tokyo; Hiroshi Kajiwara, President, Representative
Director ; hereinafter "BELLSYSTEM24") announces the launch of a new service brand, "BPX* Transformation Support Service" (hereinafter "the Service"), to support corporate
business process transformation.
BELLSYSTEM24 has adopted "Hybrid Intelligence for All--Evolving All Businesses Through a Virtuous Cycle Between
People and AI" as the strategic slogan for its Mid-Term Management Plan 2028. As a concrete manifestation of
this policy, the Service combines methods for visualizing and redesigning business processes--gained from
managing BPO operations for over 1,700 companies annually--with practical knowledge of cost-efficient business
operations. It provides fully customized, hands-on support--from the conception of transformation based on the
use of cutting-edge technologies such as AI through to execution and adoption.
By introducing the Service, BELLSYSTEM24 guides companies--which may have transformation plans centered on cost
reform or AI implementation but have been hindered by execution barriers due to uncertainty about where to
begin--toward fundamental solutions.
Branding site URL: https://www.bell24.co.jp/ja/bpo/
■ Background Leading to the Launch of the Service
In recent years, the management challenges facing companies have become increasingly complex. In addition to
soaring costs driven by inflation and labor shortages, the rapid spread of AI has created pressure to implement
business transformations that utilize AI. At the same time, there are many companies that have reform plans
based on external recommendations but struggle to secure the execution capabilities needed to turn those plans
into tangible results.
Against this backdrop, BELLSYSTEM24 developed this service by addressing each company's unique circumstances and
industry-specific challenges head-on at the operational level to support their execution capabilities.
BELLSYSTEM24 supports clients from the start of business process transformation, using two approaches: highly
effective cost optimization and AI implementation tailored to actual operations.
■ Outline of the Service
Based on methods for visualizing and redesigning business processes, refined through over 40 years of BPO
operation management, and practical knowledge of cost-efficient business management, the Service combines the
latest technologies, such as AI, to provide comprehensive support from concept development through execution and
adoption. Ultimately, BELLSYSTEM24 aims to create a system that enables companies to continuously drive
transformation on their own.
BELLSYSTEM24 offers the following two services tailored to each company's specific challenges.
| Service name | Overview |
|---|---|
| commit consulting | BELLSYSTEM24's first performance-based consulting service that provides end-to-end support--from conceptualization to execution and adoption--for optimizing operational costs, using highly effective improvement methods based on over 40 years of BPO operational experience. |
| marutto AI | A service that provides comprehensive support from business assessments to identify areas for AI utilization through to implementation and adoption--by combining the most suitable solutions from major AI platforms, various open-source tools, and in-house developed tools, without relying on specific systems or tools, and by balancing both outsourcing and in-house development. |
Specifically, it addresses the following themes:
- Cost optimization starting with the visualization of business processes and their redesign using digital technologies such as AI
- Support for the design, development, and adoption of AI and other tools suited to business processes
- Support for AI talent development
- Establishment of a promotion organization to support the execution of transformation
As a result, companies that have had a vision for transformation but were unable to take the first step to address increasingly complex management challenges will be able to move forward with business transformation. This will allow them to allocate management resources--such as personnel and time--to initiatives that drive business growth, including strategic planning, the creation of new value, and business expansion.
■ Future Outlook
In its Mid-Term Management Plan 2028, BELLSYSTEM24 has set the target of expanding sales for FY2028 to 175
billion yen--an increase of 30 billion yen compared to FY2025. BELLSYSTEM24 positions the Service as one of the
core contributors to those sales, and aims to generate 10 billion yen in new business by the end of FY2028.
BELLSYSTEM24 also aims to increase the number of specialized consultants with BPR skills from the current level
of 200 to 400 by the end of FY2028, and build a team of 2,500 personnel specializing in AI and IT
implementation, thereby continuously strengthening the support framework for the Service.
* An abbreviation for Business Process Transformation, referring to initiatives utilizing IT, AI, and digital technologies to dramatically improve and transform a company's business processes (work procedures and workflows).
* Mid-Term Management Plan 2028: https://contents.xj-storage.jp/xcontents/AS07594/0f0e3875/0951/4d5c/a241/6c706e530200/20260408160559062s.pdf
About BELLSYSTEM24
Corporate website: https://www.bell24.co.jp/en/
In 1982, BELLSYSTEM24, Inc. launched its first full-fledged call center service in Japan. Since then, we
have built a communications platform that connects businesses with consumers, creating an
industry-standard BPO centered on contact centers. Today, by combining highly skilled human resources
with cutting-edge technology, we continue to evolve as your integrated BPO partner. From innovating
customer experiences to optimizing business processes, we support clients' digital transformation and
accelerate their business evolution as a strategic partner in building next-generation competitiveness.
Guided by our purpose--"Sustain the prosperity of society, through innovation and communication"--we
develop new solutions to address social needs and contribute to the realization of a sustainable
society.