Currently in Japan, people's interest in ESG investment and the United Nation's Sustainable Development Goals (SDGs) is rapidly growing. This means that businesses now are expected to create value for society not just increasing stockholder value. BellSystem24's purpose traditionally has clearly mentioned the consideration of employees and society in addition to sustainable corporate growth. To achieve its purpose, it specified five key issues and priority measures for these issues have been included in the specific items. It is safe to say this has made the roadmap for the measures for the achievement of its purpose clearer.
Needless to say, the core of its call center operations is its people. Attracting people from diverse backgrounds to improve its performance is the core of its operations. BellSystem24 has been selected to be a Nadeshiko Brand, a company that empowers its female employees, and, as a company supporting childcare, it has obtained Platinum Kurumin certification. Thus, the measures are gradually bearing fruit. Information management entails significant risk in the continuation of its current operations. Needless to say, it is an important issue that concerns the company's continued existence. At the same time, AI and other innovations have the potential to fundamentally change the call center business. The list also includes "connection with local communities," which is seemingly not linked to business operations. This is a strategic decision as BellSystem24 being a company that is trusted and accepted by the community should enable it to attract more human resources in the future. In that regard, the list of key issues and priority measures that have recently been specified is well-balanced and reflects its current and future directions.
Its Stakeholder Engagement policy designed for its many diverse stakeholders and its three policies regarding human rights, the environment and social contribution are rooted in their relevance to BellSystem24's operations and organized in an easy-to-understand manner.
Of course, defining issues and formulating policies are only the first steps of the efforts. The next steps are making a plan and clarifying goals before implementing the measures. Through these steady efforts, I hope BellSystem24 will become a communication infrastructure company that supports the enrichment of society as stated in its purpose.
