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Message from Advisor

BellSystem24's Commitment to Sustainability
Message from Advisor

Currently in Japan, people's interest in ESG investment and the United Nation's Sustainable Development Goals (SDGs) is rapidly growing. This means that businesses now are expected to create value for society not just increasing stockholder value. BellSystem24's purpose traditionally has clearly mentioned the consideration of employees and society in addition to sustainable corporate growth. To achieve its purpose, it specified five key issues and priority measures for these issues have been included in the specific items. It is safe to say this has made the roadmap for the measures for the achievement of its purpose clearer.

Needless to say, the core of its call center operations is its people. Attracting people from diverse backgrounds to improve its performance is the core of its operations. BellSystem24 has been selected to be a Nadeshiko Brand, a company that empowers its female employees, and, as a company supporting childcare, it has obtained Platinum Kurumin certification. Thus, the measures are gradually bearing fruit. Information management entails significant risk in the continuation of its current operations. Needless to say, it is an important issue that concerns the company's continued existence. At the same time, AI and other innovations have the potential to fundamentally change the call center business. The list also includes "connection with local communities," which is seemingly not linked to business operations. This is a strategic decision as BellSystem24 being a company that is trusted and accepted by the community should enable it to attract more human resources in the future. In that regard, the list of key issues and priority measures that have recently been specified is well-balanced and reflects its current and future directions.

Its Stakeholder Engagement policy designed for its many diverse stakeholders and its three policies regarding human rights, the environment and social contribution are rooted in their relevance to BellSystem24's operations and organized in an easy-to-understand manner.

Of course, defining issues and formulating policies are only the first steps of the efforts. The next steps are making a plan and clarifying goals before implementing the measures. Through these steady efforts, I hope BellSystem24 will become a communication infrastructure company that supports the enrichment of society as stated in its purpose.

Hidemi Tomita
Managing Director
LRQA Sustainability K.K.

Career Summary

  • Graduated from the University of Tokyo's Faculty of Engineering.
    Received a master's degree in chemical engineering from the Princeton University School of Engineering.
  • Mr. Tomita was involved in research into material properties and environmental technology at Sony Corporation's Central Laboratory. Subsequently, he worked at the European Environment Center and became the head of the Environmental Strategy Office before in 2003 becoming the executive manager of the CSR Department for about the first ten years of the department's existence. During that time, Mr. Tomita supervised comprehensive CSR activities, such as the introduction of CSR management at the Sony Group, reporting, engagement with investors, NGOs and other stakeholders, a project cooperating with NGOs and CSR procurement including the launch of the EICC (currently the RBA).
  • In 2013, he joined Lloyd's Register Quality Assurance (LRQA). Since 2016, he has been a director of Lloyd's Register Japan K.K.
    During that time, he has been involved in many governmental committees and the establishment of international standards.
  • Representative positions he has assumed outside the company (including positions held in the past)
    • GRI (Global Reporting Initiative): Directly involved in the formulation of the G3, G3.1 and G4 guidelines as a member of the technical advisory committee (TAC) and GRI standards as a member of the Global Sustainability Standards Board (GSSB). He also worked as a peer reviewer for the Japanese versions of G4 guidelines and the GRI standards.
    • ISO 26000 -- social responsibility: Chaired Communication Task Group 2 in the working group for the formulation of ISO 26000. Following this, he was a member of the ISO 26000 PPO stakeholder advisory group. Member of the ISO 26000 domestic committee.
    • ISO 20400 -- sustainable procurement: Selected as the only Japanese expert and was involved in the formulation of standards.
    • Tokyo Organising Committee of the Olympic and Paralympic Games: Became a member of the Working Group on Sustainable Sourcing and was involved in the formulation of the Sustainable Sourcing Code.
      WICI (The World Intellectual Capital/Assets Initiative): He has been a judge for the Award for Excellence in Integrated Reporting since 2014.
    • Save the Children Japan: As the deputy chair of the Children's Rights and Advertising/Marketing Review Committee, Mr. Tomita was involved in the formulation of Guidelines for Advertising and Marketing that Affect Children (
    • CDP: He has responded to the questionnaire since the first questionnaire in 2003 when he was in a previous position at a business. After working as a member of the CDP advisory board, he has written the CDP Japan Climate Change Report since 2015.
    • Board member of the Sustainability Forum Japan
    • Board member of the Japan Ethical Initiative
    • On the governing council of CSO Network Japan
    • Cabinet Office: Member of a research planning committee for the acceleration of promotion of work-life balance etc. utilizing sourcing at private companies
    • Ministry of the Environment: Workshop on Environmental Communication Standards
    • JETRO: Member of the Business and Human Rights Workshop
    • Business Policy Forum, Japan: Member of the CSR Committee