BellSystem24 began operating a cafe in the lounge within its head office under the direction of MI CAFETO Co., Ltd. (Minato-ku, Tokyo; President and Chief Executive Officer: Yoshiaki Kawashima), a company engaged in the achievement of the SDGs through coffee. The new initiative is to achieve the SDGs for the realization of diverse work styles by diverse human resources and part of a diversity project with the goal of providing opportunities for diverse human resources to have successful careers. At the cafe, employees with disabilities brew and serve coffee to visitors and our employees. The expert from Mi Cafeto instructed employees with disabilities on the brewing of coffee, and the trained staff will brew and serve coffee at the cafe.

BellSystem24 has promoted this initiative for the achievement of the SDGs focusing on people and on the creation of an environment that enables diverse human resources to work in security. The coffee beans are grown as a part of a project implemented by Mae Fah Luang Foundation under the Royal Patronage of Thailand and Mi Cafeto. The goal of the project is to support the independence of minorities living in poverty in the mountainous areas of Thailand. The minority groups previously grew poppies used to make opium. The poppy fields were converted into coffee farms to produce coffee beans. The cafe uses selected quality coffee beans with high social significance. The goal of the cafe is to create jobs leading to the satisfaction of employees with disabilities. For instance the cafe will provide coffee to visitors at BellSystem24's head office and sell coffee in the office space.